Trusted Digital Marketer
SEO, or Search Engine Optimization, is a digital marketing strategy focused on improving a website’s visibility and ranking in search engine results pages, primarily on platforms like Google. This is achieved through a combination of on-page and off-page techniques, content optimization, and technical enhancements. The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines.
SEO involves various practices, including keyword research, content optimization, link building, and improving website structure and performance. By aligning a website with search engine algorithms and providing valuable content, SEO helps businesses and websites attract more visitors, gain higher visibility, and ultimately reach their target audience more effectively. It is an essential component of online marketing and can lead to increased brand exposure, user trust, and business growth.