Trusted Digital Marketer
Lead generation is the process of identifying and capturing potential customers, known as leads, who have shown interest in a product or service. This involves various marketing and sales tactics to attract and engage prospects, typically through methods such as content marketing, social media, email campaigns, and advertising. The ultimate goal of lead generation is to fill a sales funnel with high-quality leads that can be nurtured and converted into paying customers. It’s a fundamental element of business growth and marketing strategy, helping businesses to expand their customer base and increase revenue. Lead generation strategies vary across industries and may include activities like website forms, landing pages, webinars, and more to entice individuals or businesses to express interest in a company’s offerings.